Unleashing the Idea Virus
September 20th, 2011 by
Unleashing the Idea Virus
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses – a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn’t want to hear from traditional marketeers anymore.Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin de
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