Viral Marketing & Word-Of-Mouth Advertising in the Real World
August 31st, 2011 by
Viral Marketing & Word-Of-Mouth Advertising in the Real World
With the explosion of social networking on the internet through sites such as Facebook, LinkedIn, Ecademy and Twitter, the scope for viral marketing has never been greater. Godfrey Harris, long recognised as an expert in the field of word-of-mouth marketing, shows how WOM techniques continue to grow in importance both within the internet environment and outside it. The idea of viral marketing still has a mystique about it; everyone has heard of it but very few people know how to do it. Godfrey
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